DOJU CONFEITARIA
BRANDING
Doju Confeitaria is a bakery filled with affection and love, just like its name—a heartfelt blend of the owners’ names, Douglas and Juliana. The brand embodies romance, gentleness, and care in every treat they create.
TEAM
GRAPHIC & BRANDING DESIGNER
GLAUBER MONTIMOR
VIDEOS
DOUGLAS COSTA
The need for a unique and distinctive identity in a crowded market led to the creation of a visual representation that captures Doju’s essence. Beyond just standing out, the goal was to reflect the romantic and affectionate spirit that defines the brand. This identity serves as an extension of the love and care that Doju infuses into every product.
Born from love and designed for those who love, the brand identity channels warmth and sweetness, echoing the comfort Doju brought during the chaotic times of the pandemic. From its elegant typography to its soft color palette, every detail communicates a story of connection, kindness, and the joy of spreading love through confections.
ROLE
BRANDING, GRAPHIC DESIGN, Creative Direction, SOCIAL MEDIA
YEAR
2020
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