JOVENS GÊNIOS
BRANDING
Jovens Gênios is an innovative edtech transforming elementary education with a fun and irreverent approach. Focused on gamification, the platform redefines learning by placing students at the center of the experience, creating an engaging and interactive educational journey.
TEAM
GRAPHIC & BRAND DESIGNER
GLAUBER MONTIMOR
UX MENTOR
CADU RIBEIRO
MARKETING SUPERVISOR
GUILHERME WENZEL
The existing visual identity of Jovens Gênios didn’t fully reflect its vibrant and dynamic nature. To better align the brand with its values and appeal to its audience, a rebranding initiative was undertaken. The goal was to capture the friendly and approachable essence that students often describe as a "close friend," while emphasizing the platform's innovative and playful spirit.
The rebranding blended digital and playful elements to create a cohesive and energetic visual identity. A carefully curated color palette was introduced to resonate with the existing audience while allowing flexibility for future expansion. The result is a versatile and modern design that mirrors Jovens Gênios’ mission to make learning exciting, accessible, and inspiring for students and educators alike.
ROLE
BRANDING, GRAPHIC DESIGN, Creative Direction, SOCIAL MEDIA
YEAR
2021
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+55 (21) 97914-6409
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