SCALE JEWELRY
BRANDING
Scale Jewelry is a personal project inspired by one of my favorite stories, Disney’s The Little Mermaid. Drawing on the enchanting mood of the animation, this conceptual jewelry brand imagines a collection of treasures as captivating as the ones Ariel collects.
ABOUT
BRAND DESIGNER
GLAUBER MONTIMOR
PHOTOS
UNSPLASH
YEAR
2023
ROLE
BRANDING, CREATIVE DIRECTION, GRAPHIC DESIGN
At the heart of the brand lies a unique ambigram logo, cleverly bridging two worlds. Whether viewed upright or upside-down, the design remains consistent—a nod to Ariel's journey between the underwater realm and the human world. The color palette, imagery, and product concepts are directly influenced by the animation’s aesthetic, capturing its whimsical and adventurous essence.
This project allowed me to blend traditional and modern techniques, showcasing creativity and curiosity akin to Ariel's own. Leveraging AI tools to produce visuals, I embraced the challenge of integrating natural and digital elements, crafting a collection that celebrates innovation and storytelling in equal measure.
Let's Talk
+55 (21) 97914-6409
Got a new project, idea, or just want to connect? Let’s chat—I’d love to hear from you!
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